Hobo Coffee & Ice Co. Branding

2022

When working on my branding & logo skills, I wanted to try a local coffee shop, Hobo Coffee & Ice Co. During this project, I was able to research signs and symbols of hobo culture. I created a main logo, as well as an alternative logo that is influenced by railroad crossing signs. I also created mockups of menus with hand-drawn illustrations, merchandise, and employee aprons.

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