2025 ASD Las Vegas Trade Show
Militti Sales & Promotions (MS&P) is a wholesale distribution company that regularly attends trade shows to connect with new clients and showcase its latest products. In 2025, the company shifted its focus toward selling product displays, aiming to increase case sales as a result.
In addition to the catalog, I created new signage for each display, keeping product information clear and accessible for buyers. The goal was to present both the display and individual item breakdowns, encouraging purchases by the case with quantity discounts—even if the buyer opted not to purchase the full display.
I ensured consistency by following brand guidelines, using a visually engaging layout, and clearly presenting all information provided by the sales team. Using Adobe InDesign and Illustrator, I created materials that were highly effective—both at the trade show and internally—laying a strong foundation for future display promotions.
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